These days, OTT services are receiving a lot website of love from users.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The main benefit of free platforms is zero subscription fees.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.